What is DIGITAL MARKETING: Explained with examples

Digital marketing is a very wide term. It includes all those activities which an individual does online like social media, Google search, email, and various other websites that are being used in day-to-day life. It is very well seen that now people more online then they were 12 years ago. People nowadays spend more time doing online shopping. Market shopping is becoming ineffective. Online shopping or marketing has taken its place.


Marketing is all about connecting to the audience. It only means connecting to people at the right place at the right time. So, today people are spending time on the internet; they are trying to connect with them on the internet where people spend most of the time. This is where digital marketing has taken the place of marketing.


The development of digital marketing started from the 1990’s and 2000s. It became so popular only because people started using or scrolling their net instead of physically visiting the market. Digital marketing uses various types of techniques like content marketing, search-engine marketing {SEM}, e-commerce marketing etc. which has helped in the advancement of digital marketing. Moreover, marketing also provides non-internet channels like SMS; call-back, and on-hold mobile ring tones, which makes shopping easier for customers.


Digital marketing is being used by various companies or brands in order to increase their sales. Moreover, digital marketing also allows online customers support by making the products available for customers 24/7.


Social media marketing helps these brands to receive positive as well as negative feedback from their customers. This is because it is now very common for people to post comments about the product in the feedback, blogs, and website. This gives an increased advantage to the brands.

So, digital marketing is increasing with a period of time. As technology is increasing, digital marketing is also increasing.